Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer fashion at one of the UK's leading department stores. Expect to find brands like Reformation, Rixo and Ganni alongside beauty, homeware, tech and more.

ASOS offers over 850 brands across petite, tall, and curve ranges. Oh Polly is a favorite of celebrities, has two-piece dresses and body-con Modern Barstool Set. Nasty Gal, a popular brand that is renowned for its vintage-inspired styles. BooHoo is a fast-fashion giant, provides affordable womenswear.

ASOS

ASOS was founded in 2000, with the trendy shopper in their twenties as its main target market. The company raised money to start its business by selling low-cost copies of celebrity styles, like those worn by Kate Moss and Sienna Miller. But a year later, founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing, as this would generate the highest returns.

The ASOS website has a variety of sizes and products, including maternity clothes plus-size clothes, accessories such as stationary and shoes. It also offers a variety of trend guides and #AsSeenOnMe content that provide inspiration. Customers can also add items to a wish list and create private boards to organize their favorites.

The ASOS mobile app provides an uncluttered shopping experience with synchronization of saved items and a quick checkout. The app also shows inventory information, which can help keep customers from disappointment when items are not in inventory. This feature is an excellent example of how retailers can leverage the power of e-commerce to improve customer engagement and build loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It offers clothes for women, men and children. George offers a selection of clothing that is priced affordably and ethically made. Customers can purchase clothing online, in more than 500 Asda stores, and on the George website.

The new collection is a part of the 'quiet luxury' trend, featuring pieces made from silk, cotton, and linen blends. The collection includes slouchy suit, printed co-ords and ribbed separates. Prices start at 12 pounds (for a 100% Supima Cotton T-shirt) and go up to about 77 pounds (for full suits).

ASDA George, a fast fashion retailer, designs new store plans and guidelines "generally once every six weeks". The company uses Visual Retailing's software for retail planning to modernize and ensure the future-proofing of its planning process. It can now send visual merchandising design and briefs at a rate that is unprecedented efficiency, efficacy, and simplicity. StyleShoots is a multi-purpose photography machine, removes clothing from the background and Stylish Softside Spinner Suitcase uploads them to Visual Retailing for immediate use in VM Layouts. This helps increase merchandising conformity and ensures that all stores get the same information.

Debenhams

Debenhams is one of the most storied department store chains that offers a wide range of clothes and other products. It has a variety of brands, and offers regular sales and discounts. The company also provides various services to help customers find the items they are seeking.

The first store opened in London in 1778, as a drapers' shop. Over the years it has evolved into a massive chain of department stores with a global presence. It is a leading retailer of fashion that is renowned for its exclusive brands and designer clothing. It has a significant online presence.

Debenhams continues to run its online business despite some stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's brand and websites for PS55million. This acquisition demonstrates the growing power shift away from brick-and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of shoppers continues to decline in physical stores.

Topshop

Topshop is a fashion store that sells men's and women's clothing as well as accessories. It offers a variety of collections that include Collections and Boutique. The company also provides an option to stylists that recommend clothes based on the user's personal style and preferences. This is an excellent option for fashion-conscious or those who aren't sure.

In the past, a trip to Oxford Street in London Oxford Street was a teenage girl's pilgrimage similar to visiting Lourdes which was the most famous store's spacious interior filled with makeup, shoes, and clothes to discover as you walked its escalators mirrored to the beat of pounding house music. However the fortunes of the company have taken a turn to the negative and it now appears like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo is on the verge of collapse (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point that it was the closest shopper on the high street got to catwalk fashion however, this was the reason it was ultimately sunk. When Asos and Boohoo started offering the same fashions at a lower price, shoppers stopped visiting the stores in a flurry.

Misguided

Missguided is a UK fashion site that sells on-trend pieces, inspired by the style of celebrities. The website is feminine, with a a pink and white theme. It also features a variety of female models and clothes on its website. The site offers free next-day delivery and students can avail a discount for customers.

The site is targeted at those aged 16-34 and offers many products. The brand is a rival of Boohoo which is a fashion retailer which also sells trendy clothes for the same market. The site features large headings and images of clothing. Boohoo also allows users to sign up for their newsletter and receive emails about new products.

Nitin Pasi founded Missguided in 2000. He described the style as "Kardashianesque". In 2022 Missguided was placed in administration, and Trail Gator Tow Bar owed millions to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers across more than 100 countries. Its own line of fashion clothing is designed and sourced mostly in the United Kingdom. The company also has other brands, such as Pretty Little Thing and Miss Pap.

The business model of the brand is built on maximising profits by selling to young people in search of fashionable and trendy clothes at affordable prices. This market segment, comprised of people who are under 30 years old, represents a large market segment across the globe.

Boohoo employees are able to enjoy a variety of benefits, including pension plans and bonus schemes. Boohoo also focuses on employees' health and wellness by offering gyms on site as well as free healthcare cash plans and mental health services. The company is known for its commitment towards size inclusivity. It offers detailed size charts for clothing sizes to help shoppers find the right fit.

Amazon

As the world's largest online retailer, Amazon's UK branch offers a wide selection of clothing, shoes and other accessories. You can also buy items for your home, groceries and tools for DIY. The site features a variety of international brands and product.

Other e-commerce shops worth a look include river island for trend led pieces inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that appear much more expensive than they actually are as well as Lavish Alice which is a go to for designer inspired styles which are perfect for dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the shop's designs.

John Lewis, a department store chain, is another must visit for fashion lovers. Their range includes a wide range of cosmetics and the latest electricals. They also have a broad selection of household products, such as unique tea caddies.